Beyond Compare: Metaphor in Organization Theory
نویسنده
چکیده
Despite the increased salience of metaphor in organization theory, current perspectives are flawed and misguided in assuming that metaphor can be explained with the so-called comparison model. I therefore outline an alternative model of metaphor understanding—the domains-interaction model—which suggests that metaphor involves the conjunction of whole semantic domains in which a correspondence between terms or concepts is constructed rather than deciphered and where the resulting image and meaning is creative. I also discuss implications of this model for organizational theorizing and research.
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